| Doordarshan Kendra, Thiruvanthapuram |
|
RATE CARD AS ON 01.08.2006 : DOORDARSHAN THIRUVANANTHAPURAM |
| |
| DAY & TIME |
PROGRAMME |
FCT & Sponsorship Telecast Fee (Rs.) |
Spot Buy Rate (Rs.)
(10 sec)
|
Set Branding Fee (Per Day) (Rs.) |
SUNDAY
3.30 PM |
Malayalam Feature
Film |
120 Sec.
1,00,000/- |
12,000/- |
|
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|
|
|
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SATURDAY
3.30 PM |
Malayalam Feature
Film |
100 Sec.
70,000 |
12,000/- |
|
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|
|
|
|
FRIDAY
7.30 PM - 8.30 PM |
CHITRAGEETHAM
(Malayalam Film Songs) |
100 Sec.
70,000 |
12,000/- |
12,000/-
(Branding only) |
| |
|
|
|
|
SATURDAY
7.15 PM - 8.00 PM |
MOVIE MIX - THE MOST WANTED
(Film-based Phone-in Prog) |
120 Sec.
40,000/- |
12,000/- |
92,000/- |
| |
|
|
|
|
SUNDAY
6.15 PM - 6.30 PM |
CINEMA VISESHANGAL
(Programme on new film releases) |
60 Sec.
20,000/- |
12,000/- |
12,000/-
(Branding only) |
| |
|
|
|
|
SATURDAY
6.30 PM - 6.55 PM |
SANGEETHIKA
(Film-based Music programme) |
120 Sec.
30,000/- |
9,000/- |
69,000/- |
| |
|
|
|
|
THURSDAY
6.30 PM |
ORMAYIL
(Film-based programme) |
120 Sec.
30,000/- |
9,000/- |
69,000/- |
| |
|
|
|
|
SUNDAY
3.00 PM - 3.30 PM |
CHITRAMALA
(Film-based programme) |
120 Sec.
30,000/- |
9,000/- |
|
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|
|
|
|
SUNDAY
7.15 PM - 8.00 PM |
SALLAPAM
(Musical programme) |
120 Sec.
30,000/- |
9,000/- |
69,000/- |
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|
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|
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| DAILY |
|
MALAYALAM NEWS |
|
|
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|
|
| TIME |
PROGRAMME |
|
|
SPOT BUY RATE (Rs.) |
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|
|
|
|
| 7.30 AM |
MORNING NEWS |
|
3,000/-
4,000/- |
(10 Sec) (Before)
(10 Sec) (Mid) |
| |
|
|
|
|
| 7.30 PM |
TIME CHECK |
|
1,000/- |
|
| |
|
|
|
|
| 7.00 PM |
TIME CHECK |
|
4,000/- |
|
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|
|
|
|
| 7.00 PM |
BEFORE EVENING NEWS |
|
12,000/- |
(10 SECS) |
| |
|
|
|
|
7.00 PM
to
7.15 PM |
EVENING NEWS (MID BREAK) |
|
15,000/- |
(10 SECS) |
| |
|
|
|
|
| 7.14 PM |
SPONSORSHIP OF NEWS SEGMENT |
|
6,000/- |
(With 5 opening and closing
credit lines of 5 Sec each) |
| |
|
|
|
|
|
SCROLLING WITH NEWS |
|
2,500/- |
(15 WORDS) |
| |
|
|
|
|
|
SPONSORED MEGA SERIALS (NON-PRIME TIME) |
|
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|
| DAY & TIME |
SERIALS |
|
SPOT BUY RATE (Rs.) |
Marketing Agency |
| |
|
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|
MONDAY-FRIDAY
3.00 PM |
NARMUDI PUDAVA |
7,000/- |
|
M/s Reasonable Advertising, Mumbai |
| |
|
|
|
|
MONDAY-FRIDAY
3.25 PM |
YATRA |
7,000/- |
|
Purnima, Ahmedabad |
| |
|
|
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|
MONDAY-FRIDAY
3.50 PM |
THALOLAM |
7,000/- |
|
M/s Lotus Marketing, Chennai |
| |
|
|
|
|
MONDAY-FRIDAY
4.15 PM |
SAGARAM |
7,000/- |
|
M/s Nimbus, Mumbai |
| |
|
|
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MONDAY-FRIDAY
4.40 PM |
VAZHIKATTI (Sponsored Quickie) |
7,000/- |
|
M/s Nimbus, Mumbai |
| |
|
|
|
|
MONDAY-FRIDAY
4.45 PM |
ISHTAM |
7,000/- |
|
Purnima, Ahmedabad |
| |
|
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|
|
| DAY & TIME |
PROGRAMME |
FCT & Sponsorship
Telecast Fee (Rs.) |
Spot Buy
Rate (Rs.) |
Set Branding Fee (Per Day)
(Rs.) |
| |
|
|
|
|
FRIDAY
7.15 PM - 7.30 PM |
THIRANOTTAM
(Weekly programme highlights) |
60 Sec
15,000/- |
9,000/- |
39,000/- |
| |
|
|
|
|
SUNDAY
6.00 PM to 7.00 PM |
PRATHIKARANAM
(Viewers' Forum) |
60 Sec
15,000/- |
9,000/- |
39,000/- |
| |
|
|
|
|
FRIDAY
6.30 PM to 7.00 PM |
DD MUSIC PLUS
(Musical programme featuring
professional singers) |
120 Sec
25,000/- |
7,000/- |
57,000/- |
| |
|
|
|
|
MONDAY-FRIDAY
6.55 (3 mts) |
KASAVUTHEERAM
(Quickie on tourist spots of Kerala) |
30 Sec
6,250/- |
|
7,000/-
(Branding only) |
| |
|
|
|
|
TUESDAY
6.30 PM to 7.00 PM |
KALPANA SHOW
(Interactive Family Show) |
120 Sec
25,000/- |
7,000/- |
57,000/- |
| |
|
|
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|
MONDAY
6.30 PM to 7.00 PM |
SINDOORAM
(Women's Programme) |
120 Sec
25,000/- |
7,000/- |
7,000/-
(Branding only) |
| |
|
|
|
|
MONDAY - FRIDAY
6.00 PM to 6.30 PM |
KRISHIDARSHAN
(Rural & Agricultural Prog.) |
90 Sec
15,000/- |
5,000/- |
35,000/- |
| |
|
|
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|
SUNDAY
6.00 PM to 6.30 PM |
MANTRI MANASSU THURAKKUNNU
(Meet the Minister) |
100 Sec
25,000/- |
7,000/- |
57,000/- |
| |
|
|
|
|
SATURDAY
6.00 PM to 6.30 PM |
DD THRILLER
(Interactive Entertainment Programme) |
120 Sec
25,000/- |
7,000/- |
57,000/- |
| |
|
|
|
|
FRIDAY
5.20 PM |
VEEDU
(Family Show) |
90 Sec
7,500/- |
2,000/- |
2,000/-
(Branding only) |
| |
|
|
|
|
MONDAY -SATURDAY
7.45 AM - 8.00 AM |
COOKERY SHOW |
45 Sec
3,750/- |
2,000 |
9,500/- |
| |
|
|
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|
SATURDAY
5.30 PM - 6.00 PM |
MAYILPEELI
(Children's Programme) |
90 Sec
15,000/- |
7,000/- |
7,000/-
(Branding only) |
| |
|
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SUNDAY
12.00 NOON -1.00 PM |
DD WEEK END ON LINE
(Live Tele-Quiz) in RLSS channel) |
120 Sec
5,000/- |
3,000/- |
3,000/-
(Branding only) |
| |
|
|
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|
MONDAY - THURSDAY
5.20 PM - 6.00 |
VEETTUVISESHAM
(Phone-in Programme) |
90 Sec
7,500/- (per 30 minutes) |
2,000/- |
17,000/- |
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SPONSORED SERIALS (PRIME TIME) |
|
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| DAY & TIME |
SERIALS |
SPOT BUY RATE |
|
PRODUCER |
| |
|
|
|
|
MONDAY -THURSDAY
7.30 PM - 8.00 PM |
VEENDUM JWALAYAI |
Rs. 9,000/- |
|
M/s Reasonable Advertising, Mumbai |
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